Local life enclosure movement speeds up Jingdong supermarket to access Wanjia offline stores
On April 15th, Jingdong Supermarket announced that the Wujin Tianzhi project has reached further in-depth cooperation with Jingdong Daojia and Dada Express, which are affiliated with Dada Group, and will continue to connect offline Jingchao stores on Jingdong Daojia platform.There are over 10,000 offline stores and nearly 3 million products, and the distribution scope covers a total of 100 cities, including Wal-Mart, Yonghui Supermarket, BBK, Beijing Hualian, Huaguan, Xianfeng Fruit and other chain merchants.The Wujin Tianzhi project is an omnichannel business with a focus on JD.com, which integrates offline supermarkets, convenience stores and O2O online platforms.In this cooperation, JD Supermarket also announced that it will unite JD Daojia to cover another 10,000 one-hour living circles to provide consumers with one-hour delivery services.With Meituan, the hungry market is dominated by the catering industry, and the logistics capacity of JD supermarkets and JD Daojia is mainly applied to fast moving consumer goods.Li Changming, general manager of the omni-channel business department of the Consumer Products Division of JD Retail Group, believes that whether it is a brand business relationship or cost efficiency, the natural selection project has obvious advantages.He said that within the team this year, the “123” plan was formulated, that is, to receive 100 brands, 200 cities and 300 supermarkets. At that time, Jingdong Supermarket’s compliance time and supply chain system will also be digitally transformed simultaneously.”Looking at the exchanges we have with large retailers, they are very active in embracing online transitions, and many teams have even opened dedicated service teams.”Changming Li said that more and more supermarkets have established dedicated areas to fulfill online orders. Procter & Gamble, Unilever, etc. are also carrying out omni-channel team integration, and the new crown epidemic is accelerating offline stores to the lineOn the process.Sauna, Ye Wang Lu Yifu Editor Zhao Ze proofreading Li Shihui